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18 September 2026

Platforms and new audiences

Platforms have changed expectations of format, pace and delivery. They have not replaced the other circuits.

Specific contractual requirements

Video-on-demand services set precise expectations regarding rights holdback, exclusivity, territories and technical delivery specifications.

These must be negotiated with the same rigour as a classic broadcast contract, and built into the financing plan.

No unsourced audience data

Platform audience data is rarely published in a verifiable way. AFRIK'ART FILMS only reproduces announcements made by broadcasters and platforms themselves, with explicit attribution.

No market size or audience share is put forward here in the absence of a methodologically relevant study.

Primary sources

Author : Rédaction AFRIK'ART FILMS · Published 18 September 2026 · Updated 18 September 2026